Broadcast My Brand works with businesses across the USA, in conjunction with advertising pros in radio and TV to help in defining and building brand names. It’s all about Your Name – Your Story – Your Brand.
We take the time to get to know you, learn who you are – Your Name, and we want to know Your Story. From this we define and refine your brand, and we distill it down to a concise and memorable positioning statement. Our team of musical advertising professionals will then create a powerful Musical Logo with lyrics that will resonate with the targeted demographic, in the specific market area. We help to build upon it with the perfect conversation that tells their unique story in branding campaigns. The goal is to raise brands onto the top rung of the ladder of brand name recognition.
Once defined, and refined, Broadcast My Brand offers consultation and creative for brand consistency across all forms of media, from logo design, to print media, along with broadcast Radio and TV. The most powerful tool in the branding toolbox is the Musical Logo. Musical Logos, used in advertising, employ rhyme and rhythm with a unique melody, along with targeted lyrics. Add to that repetition and the result is positive memorability 100% of the time, when used in broadcast Radio and TV advertising, consistent with web media and all print and signage.
When a musical logo sings the business, product, or service name, along with a carefully written positioning statement/slogan, the listener remembers the name and associates the product or service offered with the brand name. It’s why people call most colas “coke’” even if they are a generic cola, or a cola by any other name. It’s the reason that the mention of pizza for lunch causes most people to immediately think of Pizza Hut.
Broadcast My Brand will work with the sales team and individual advertising pros at your radio or TV station to present the branding campaign concept to your current clientele and to new advertising client prospects. We work in a very low pressure sales environment. The reason for that is simple. The concept is strong and proven. Either they are a real prospect who wants to define and build their brand, and, subsequently their business, or they are not. No amount of “talking them into it” will work to create a happy, long term client. If one can be “talked into it,” some other manipulating person can “talk them out of it.”
WE CHOOSE NOT TO MANIPULATE.
It is really very easy. Simply present the proven concept of branding to people who are serious about their brand. Educate, and provide information, resources, and a quality proven product that works 100% of the time. Each person must decide for themselves if it is important to them.